But the heart of this story is that it also gives your personal health information to the manufacturer. You might not be worried about that, until you realize they aren’t interested in toothbrushes. They’re interested in the data your toothbrush gives them.
“People often refer to us as a toothbrush company, but we’re not. We’re actually not interested in toothbrushes at all. We’re interested in health data,” said Alex Frommeyer, co-founder of Beam Technologies, based in Louisville, Ky. “In many ways, [data-tracking] is the entire point”of the Beam Brush.
This health data will help Beam Technologies negotiate deals with insurance companies. If you use the app-enabled toothbrush, you will get a “discount” on your health insurance. In other words, you will pay a penalty if you don’t. And this isn’t the only company to be using tracking devices to get information about how people use products.
The Nike+ FuelBand, the Fitbit calorie and exercise tracking system, and Snapshot from Progressive Insurance all use similar technology. Even Kindle has a new app called Free Time to help parents control and monitor their children’s activities.
Ok, so it may all be benign. For now. But do you think bureaucrats should be allowed to get their hands on this type of technology and begin using it for their own social engineering ends?